Sunday, April 17, 2011

1957 Florida Fashion Part 2

First of all I want to say thank you for all of the comments and suggestions on my last post! I was able to squeeze out a new piece from the fabric that I had. I will be spending quite a bit of time with my seam ripper in the near future.

I thought that I would share a few more pages from the Florida Fashions catalog today. There is so much spring and summer inspiration in there. If a super full skirted dress or a romper shows up in my "to sew" list anytime soon all blame can be placed on this catalog.

I love buttons as embellishments so naturally I am in love that with dress on the left.

I think I also need on of those blue dresses in my closet. These sold for a very reasonable $2.98 in 1957 which is about $23 in today's money, quite a steal in my opinion.

Their waists are so unbelievably small! I wonder what women did when those fashions were in style if they didn't have a teeny waist? I don't think any amount of shaping foundation garments could get most women's waist to be that tiny. Nonetheless, the dresses are quite cute.

I will take one of each dress on this page please. Well, maybe I'll take two of the dress in the middle, which is hands down my favorite.

There are still more pages to come, so stay tuned!

As always, I LOVE hearing your comments and feedback. Jump on in and tell me what you think. Which dress is your favorite? Would you wear these today or would you feel you were wearing a costume?
Happy Sewing!


  1. Never underestimate the shaping ability of a well-made corset to get those trim waists ... even a good girdle could do a lot on a slender figure.

    In the first pic, the top right dress is cut off - the one with a turned up collar. I'd love to see the full pic of it, please. :)

  2. dfr- I uploaded a new pic for the first one. Hopefully that one is a little better. The way the catalog is stapled I had a hard time flattening it out to take some of the pics. I was worried about tearing it, as I seem to have a bad habit of destroying some of my old stuff, lol. :]

  3. TY ty! The new pic shows what I missed the first time: it's a dress with matching bolero.

    Another point about those "tiny waists" ... it's part optical illusion, just like Tudor period court dresses. The skirts poof out so much and so wide they make the waist look tiny in comparison. ;) In fact, the general silhouette is a pretty close echo to things I make for Ren Faire.

  4. Also if you wear something tight around your waist all the time it will be smaller after awhile. I know DDR above from! She's quite the corset maker!

  5. My Nana always said,'wear a belt or you will lose your waist'! I wish I had listened!!!
    It was 19' when I was wed,and now ,well it is more than that!(five babies will do that)
    So many pretty thing to sew!