If you could be in control of all the big four pattern companies for one day, what would you do?
Butterick, McCalk's, Vogue, and Simplicity. We all know them. We all love them or hate them. But, if for one day you could make all the changes you wanted to, what would you do.
I'll tell you what I would do.
Simplicity: I would commission the designer of the Lisette to crank out some more patterns. I love the Lisette designs and would love to see new releases every season. I would also release some more vintage patterns, keeping them as true as possible to original. Also, stop putting out so many dog sweater patterns.
McCall's: I would start digging in the archives ASAP and start releasing vintage reprints, as close to the originals as possible. McCall's had some fabulous designs, especially in the 50s in my opinion, and they deserve to come back to life.Next, I would put those terrible "Make it Crafty" patterns on the chopping block. I am pretty sure "your outfit looks so, so crafty" is not a compliment anyone wants to hear.
Butterick: The fist thing I would do is get some new stylists in there to jazz up their pattern envelopes. Butterick does have some cute designs, yet more often than not they are hidden behind unfortunate fabric choices and bad styling. Buttericsk re-releases are my favorite, so I would also start releasing vintage men's, children's, and accessory patterns.
Vogue: Just like Butterick, I would work on restyling the vintage patterns. Vogue may be the worst offender for out of date and unwearable looking vintage pattern styling. Nest, I would bring in some younger, fresher designers. I'm sure there is a market for Chado Ralph Rucci patterns, but some new designers would be nice. I would definitely attempt to have the folks at Kate Spade design some fun, fresh patterns. And maybe I'd try for a complimentary Kate Spade fabric line, a lo the Lisette line at Joann's.
For all 4 Companies: If I were in charge I would start a project that would be a huge undertaking. I would start a database that contained all the pattern counter catalogs in existence. This would be, hands down, the best sewing pattern resource out there. Can you imagine how amazing it would be to search a pattern number and be taken to the page from the pattern counter book, showing not only a photo of your pattern, but the year it was released?
Next, for all the vintage patterns, I would set up a website that would allow seamstresses to vote for which vintage patterns they would like reprinted. There would also be a suggestion box for patterns to be reprinted.
So, there you have it, all the things that I would do if I were CEO for a day. What would you do? Nix certain patterns? Bring in certain designers? What would do you with the vintage patterns? I'd love to hear all your thoughts lovely readers.